Indoor cycling specialist Wattbike has announced the appointment of Direct to Consumer (DTC) Director Ahmed Khodja.
The new role will see Khodja responsible for setting Wattbike’s global DTC strategy. He will be responsible for the transformation of both the online and offline consumer experience, through leveraging Wattbike’s omnichannel foundations and heritage in elite sport.
Ahmed Khodja joins the Wattbike team with a track record in e-commerce strategy, following a decade working with global manufacturer and online retailer of licensed sportswear, Fanatics. Whilst with Fanatics Khodja worked with leading sports teams and athletes.
DTC sales of the Wattbike Atom smart bike now account for 70% of UK sales. Earlier this year, Wattbike launched the Atom state-wide in the USA. The brand is continuing to ramp up marketing activities to raise brand awareness, market share and visibility, as it heads into the north hemisphere winter training season.
Khodja will also be supporting B2B commercial growth, as the team recently launched distribution of the Wattbike Atom via distributor partners in China, Singapore, Thailand, Japan and Hong Kong.
Ahmed Khodja said ‘I’m delighted to be joining the passionate team at Wattbike, and to be taking on such a pivotal role in the brand’s plans for international growth.
“Wattbike is loved by elite teams and athletes around the world with good reason, their credentials and quality of product setting them well apart from their competitors. I’m very much looking forward to helping shape the brand’s digital future, using my extensive experience of e-commerce and connections within the industry.”
Stephen Loftus, CEO of Wattbike, said “We’re absolutely delighted to welcome Ahmed to the Wattbike team – hi s depth of experience in e-commerce across international markets and innate understanding of the sports industry means I’m confident that he’ll accelerate our global e-commerce strategy, and take the brand to new audiences and markets.
“He will support us in our quest to become the world’s leading training platform with ecommerce at the forefront of our strategy, opening the Wattbike brand up to newer audiences to continue to improve the health and performance of fitness enthusiasts across the world.”
