Bikmo, a provider of specialist insurance for cyclists, has partnered with Silverfish, a UK cycling distributor with bike brands including Yeti and Norco.
The partnership will mean all riders buying Yeti and Norco bikes will be able to insure their new bikes for free for 14 days. Participating dealers for Bikmo’s 14 days free cover on new bikes will earn a share of revenue and become preferred dealers for replacing customers’ bikes in the event a claim is made with Bikmo.
A release from Bikmo noted that… ‘This means more riders protected, an investment boost for retailers/dealers, and a better experience for anyone making a claim with a Norco or Yeti bike.’
Rob Grisdale, Global Head of Partnerships at Bikmo, said “We’re delighted to partner with Silverfish to protect that ‘new bike’ feeling for Yeti and Norco riders. We’re looking forward to working with dealers to support their business by adding insurance to the mix of services they offer their customers.”
Matthew Osborne, Managing Director at Silverfish UK, added “We’re stoked to announce our partnership with Bikmo, enhancing the value we offer our retail partners and enabling consumers to leave the shop with their new Yeti or Norco bike and immediately hit the trails knowing they’ve got cover. Because let’s be honest, when you’ve got a brand-new bike, your focus is on going for a rip, not arranging insurance; we’ve got that covered now.”
