With the 2024 racing season fully up to speed, cycling power meter specialist 4iiii has unveiled some of its lineup of supported athletes and teams across the world of cycling.
The 2024 partnerships will continue to play a role in supporting the brand’s growth strategy. All athletes and teams will be set up with 4iiii equipment across their training and racing, including the PRECISION 3+ and PRECISION 3+ PRO Powermeters, as well as Viiiiva Heart Rate Monitors.
- Project Echelon: Currently the top-ranked men’s Pro-Conti team in the US, the team has victories at events such as the Tucson Bicycle Classic, Redlands Bicycle Classic, and Tour of the Gila stage races.
- Goldman-Sachs ETF’s Racing: On the women’s front, Goldman-Sachs ETF’s Racing features a blend of American and Canadian talent. With Olympic speed skating gold medallist among its ranks, this team is aiming to make waves in criteriums, road races, and track events throughout the season.
- KMC-Ridley Mountain Bike Team: Managed by Olympic gold medallist Bart Brentjens, the KMC-Ridley Mountain Bike Team competes in elite and U23 World Cups and European events.
- Pitstop Racing: Hailing from Canada, Pitstop Racing may be small in size but packs a punch on the professional mountain bike circuit. With a roster competing in World Cup and North American events, Pitstop Racing is targeting podium success.
- Cameron Jones: New Zealand’s gravel and mountain bike rider, Cameron Jones, takes on Lifetime Grand Prix Events and XCO races across the US.
- Evan Russell: Representing the Toronto-based Hustle Pro Cycling Team, Evan Russell is the reigning elite men’s gravel and cyclo-cross national champion.
- Griffin Easter: American rider Griffin Easter is making waves with the Opicure Foundation Team, using his platform to support those in opioid recovery.
Laurie Arseneault of the Pittstop Racing Team said “It’s amazing to have the opportunity to work with a Canadian brand like 4iiii. Their innovative tools have helped me develop as an athlete, and the new dual-sided PRECISION 3+ PRO Powermeter is no exception.
“It allows me to perfectly pace my training, whether it’s a long endurance outing or a short and punchy interval day. It has been my greatest navigator to track and monitor every detail of my progress. Plus, it comes with the latest integration of the Apple Find My technology, which is a relief for traveling to training camps. I can always keep an eye on it.”
Andreja Grenier, Marketing Manager for 4iiii, said “We are incredibly excited about our partnerships with these exceptional athletes and teams for the 2024 racing season.
“These collaborations are a central part of our 2024 marketing strategy, aligning perfectly with our ongoing commitment to excellence and innovation. We are looking forward to following the team and athlete updates throughout the season, and we’re confident that our cutting-edge technology will help them achieve their best performances yet.”
