BBB Cycling, the Dutch brand of bicycle parts, components, & accessories, has announced a sponsorship extension with the world’s leading professional cycling team, Team Visma |Lease A Bike (formerly Jumbo–Visma).
“We’re thrilled to partner with Team Visma | Lease a Bike and play a role in helping them continue their unrivalled string of successes in the WorldTour,” said Elcke de Weme, Marketing and CSR Manager at BBB Cycling.
“Whether you’re an amateur or one of the best riders in the world, staying comfortable and dry while training in poor weather is key to making training both enjoyable and effective.”
BBB Cycling is part of Pon.Bike, which is involved with multiple brands in the team and has thus built up a strong history as an official supplier to the team. As such, all riders of Team Visma | Lease a Bike will now use BBB Cycling’s DiscGuard mudguards during training in variable weather.
In addition… ‘the team’s High Performance Center in Den Bosch has a product budget to spend at its own discretion.’
The DiscGuard has a full coverage design to offer protection, while its quick release attachment system and adjustability in both angle and height ensure a fit with most road bikes, including the Team Visma | Lease a Bike fleet of Grand Tour winning Cervélos.
In its approach to design BBB Cycling aims to use recycled and sustainable materials wherever possible. The DiscGuard is an example of this, consisting of 75% GRS-certified material that is made from recycled polypropylene plastics.
www.bbbcycling.com
www.teamvismaleaseabike.com
