Biogents, a specialist in ‘eco-responsible mosquito traps’, has announced its exclusive partnership as an official supplier to the Tour de France.
The brand’s products will be deployed at the Fan Parks in the event’s start and finish towns of Florence and Nice. It will also provide educational and scientific resources via its exclusive distributors to local authorities, as well as hotels and restaurants.
With the Tour de France set for June 29, 2024, through to July 21, 2024, the event takes place amidst the tiger mosquito season. For Biogents, this is seen as the right time of year for a host of awareness-raising and information campaigns based around the traps it develops.
With initiatives aimed at the general public and in-store events based on competitions and challenges, the partnership with the Tour de France will aim to promote Biogents’ protection products.
According to Tour de France organiser A.S.O., ‘As a result, the fan zones in Florence and Nice will be transformed into areas protected from mosquitoes thanks to Biogents solutions.’
Hugo Plan, Director at Biogents, said “The partnership with the Tour de France is a fantastic opportunity for the Biogents teams and its exclusive distributors SBM and SPG to be as close as possible to the public, local authorities and professionals to promote the effectiveness of our traps and their positive health impact.
“What’s more, this year’s event in Cesenatico, Italy, is close to our hearts, as it is the site of one of the first scientific studies to be carried out using our Biogents traps.”
Julien Goupil, Director of Media and Partnerships at A.S.O., said “We’re delighted to welcome a new brand to our partnership with the Tour de France. Biogents solutions will be tested from this year onwards in some of the hotels that will be hosting the riders, to ensure that the environment is as healthy as possible.”
