British Cycling has signed a three-year partnership with ISOBAR, a Manchester, UK-based compression technology brand.
The partnership will see ISOBAR provide customised solutions for over 60 Olympic and Paralympic riders across four disciplines, supporting improved recovery during training and competition. This will support athletes across various cycling disciplines, from road racing to track events on the global stage.
Although performance and recovery of athletes remains a focus, further research and product development will also explore the areas of athletes’ travel, reducing and preventing injuries and accelerating rehabilitation.
Dr Steve Faulkner, Great Britain Cycling Team Training Science Lead, said “ISOBAR offers a unique capability to provide custom-fitting compression garments, delivering the desired level of compression to targeted muscles to enhance the recovery process.
“This has maximised our riders’ capacity to recover from and adapt to training and racing, ensuring they reach their full potential as we prepare for the Paris 2024 Olympic and Paralympic Games this summer. With British Cycling known for leading innovation globally, we firmly believe that ISOBAR shares this value and will contribute to our team’s global success.”
Darren Henry, Chief Commercial Officer at British Cycling, said “It’s fantastic to have ISOBAR an industry-leader and Manchester-based business, close to the home of British Cycling, join our family of commercial partners, supporting our Olympic and Paralympic riders as they deliver for world-class performances.”
Clive Gunther, CEO at ISOBAR, added “After successful trials of our compression system, we are thrilled to partner with British Cycling, an organisation that shares our commitment to excellence and innovation. Cycling demands endurance, strength, and resilience, and our new Sports Compression System is specifically designed to meet the unique needs of cyclists.
We look forward to working closely with British Cycling and contributing to the success of their athletes and are particularly proud to be supplying the British Olympic and Paralympic cycling teams for Paris 2024.”
www.britishcycling.org.uk
www.isobar-compression.com
