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Conservation ‘Help Wanted’ with MAAP’s latest Alt_Road release

MAAP, the Melbourne, Australia-based cycling & lifestyle apparel brand has unveiled the latest collection of its Alt_Road apparel.

Since its debut in 2021, Alt_Road has been positioned as MAAP’s call to those looking to turn their out of office on and escape to wild and out-there terrain by bike. From multi-day cross country epics through to new off-road shortcuts, the apparel seeks to offer a brief escape from the seriousness of everyday life.

Alongside the new product launch, a MAAP ‘Help Wanted’ program is working to enable grants, community events and greater awareness of the impactful programs being provided by select local non-profit environmental organisations.

To bring attention to these efforts an international series of ‘Help Wanted’ events and rides will be taking place. These are encouraging the MAAP community to get together and do what they can to support conservation.

The new apparel collection expands the scope of MAAP’s Alt_Road range, straddling the increasingly blurry line between gravel riding, bike packing and in a first for MAAP, cross country mountain biking.

Central to this expansion are two new products designed to work in combination with one another, the lightweight Alt_Road Cargo Bib Liner and the Alt_Road Overshort. The pairing provides riders with the comfort and breathability of a bib short with the aesthetics and rugged protection of a riding short.

Storage is taken care of by a triple pocket system on the rear of the bib liner which sees two large, easily accessible zip pockets layered beneath a single open topped pocket. On-bib storage removes the need to wear a jersey with pockets, or allows riders to double up the storage for days when a mid-ride resupply isn’t an option.

Another addition to the range is the Alt_Road Wind Jacket and Vest. Crafted from a lightweight, breathable Pertex Equilibrium fabric these offer fast-drying protection from the elements while still providing next-to-skin airflow for optimised comfort and temperature regulation. A two-way zip allows riders to dial in fit and airflow to their exact needs on the trail, and intelligent cinching system provides greater aerodynamics and protection when pushing through wind and rain.

For riders that prefer to ride wearing a Tech Tee, Alt_Road now has more options. The first of these is the new Alt_Road Zip Tee, bringing the style of a tech tee and matching it with the versatility and thermo-regulation of a zipped jersey. A ripstop stretch woven panel takes care of durability while a bonded rear pocket with secure zip closure helps to keep valuables safe.

Long and Short Sleeve Tech Tee’s have been a part of Alt_Road since its inception. This latest collection sees them redesigned with improved lightweight, durable and fast drying fabrics with UPF30+ as well as a small bonded rear zip pocket.

www.maap.cc