Classified, the Belgian drivetrain brand, is strengthening its leadership team by appointing Koen van der Weerd as Head of Sales.
The announcement follows the recent appointments of Dennis Weijers as Chief Commercial Officer and James Vickers as Head of Marketing & Communications.
With over a decade of leadership experience in the bike industry, Van der Weerd has a background in commercial strategy, business development and sales management. He has held key roles at Enviolo, where he was responsible for global revenue, and Pon.bike, where he managed international sales for various high-profile brands.
Classified CEO, Mathias Plouvier said “We’re thrilled to welcome Koen to our team. His expertise and vision perfectly align with Classified’s goals and will positively impact our business. His support will be pivotal in strengthening our relationships with OEMs and customers, driving growth and contributing to our continued success.”
Koen van der Weerd will lead on enhancing partnerships, aiming to extend Classified’s reach. He said “I am delighted to join Classified at such an exciting time for the brand.
“My focus will be on expanding market share, strengthening partnerships, and supporting our existing collaborations. Together, we’ll drive new opportunities to fuel global growth. I look forward to working with the team and our partners to continue leading innovation in the cycling industry.”
Founded in 2019 and employing 50 people, Classified is a Belgian cycling tech company that has developed drivetrain and shifting technologies.
The company has offices in Antwerp and Eindhoven. Its award-winning drivetrains and wheels are available through more than 40 bike brands and a global network of certified distributors and dealers. The company’s investors include prominent cycling champions Tom Boonen, Marcel Kittel, Anna Van der Breggen, André Greipel, and Philippe Gilbert.
