PR & marketing agency, Fusion Media, has been appointed by Decathlon to lead global communications, paid media, and marketing for its cycling brand, Van Rysel.
This appointment follows Fusion Media’s campaign to launch Van Rysel earlier this year in the UK.
The expanded remit will see Fusion Media supporting Van Rysel’s growth across key markets, including Germany, the USA, Italy, France, and China. The agency will manage a comprehensive range of services, including media relations, media buying, influencer marketing, and the organisation of events.
Van Rysel, originating from Lille, France, is one of four new specialist brands launched under the latest global strategy from sports retailer Decathlon. Founded in 2018, the offers a diverse range of products for performance-oriented riders ‘at more accessible prices’.
Founded in 2011, Fusion Media works with leading brands such as Red Bull, Shimano, Orbea, Le Col, Wahoo, and MyWhoosh. The agency continues to expand its global presence, securing new international accounts and growing existing accounts.
Wiesia Kuczaj, Managing Director of Fusion Media, said “It has been a pleasure to work with Van Rysel. They have such a passionate and committed team. The response from UK media and consumers has been fantastic, so we are excited to be able to expand our work globally.”
Perrine Chudy, Head of Global Communications at Van Rysel, said “It’s been brilliant working with the Fusion team this year; and we’ve seen a real step change in our communications, positioning and awareness.
“To now apply these successes to our global strategy is super important and we are excited to see what the team at Fusion can achieve.”
With its headquarters in London, Fusion Media now boasts an international team with staff in Germany, the Netherlands, and the USA.
www.fusion-media.co.uk
www.decathlon.co.uk/brands/van-rysel
