IRONMAN has announced a four-year global partnership with Zoot Sports, the specialist in technical triathlon and cycling apparel products.
As part of the new multi-year partnership agreement, Zoot will become the exclusive triathlon and cycling apparel partner for all owned IRONMAN and IRONMAN 70.3 events globally beginning in 2025.
IRONMAN adds that… ‘The partnership will see the creation of co-branded, innovative, vibrant, and performance-focused collections which will be available at IRONMAN and IRONMAN 70.3 events around the world.’
Exclusive collections will be available online at ironmanstore.com and at zootsports.com as well as through the IRONMAN registration platform for the 2025 season events and beyond.
With shared Hawaiian roots, Zoot was founded in Kona back in 1983 in response to the growing interest in triathlon on the island, thanks of course to the IRONMAN World Championship triathlon. From creating the first triathlon-specific racesuit, Zoot has grown to be a endurance sports brand that is distributed worldwide.
Zoot continues to draw on its history in the sport and its athletes to deliver a comprehensive multisport product line in the world. Zoot sponsored professional athletes currently include: Sam Long (USA), Ellie Salthouse (AUS), Holly Lawrence (GBR), Matt Hanson (USA), Jakie Hering (USA), and Lauren Brandon (USA).
Jennifer Mocerino, Chief Merchandise Officer for IRONMAN, said “We are delighted to welcome Zoot Sports onboard as the exclusive triathlon and cycling apparel partner for our global IRONMAN and IRONMAN 70.3 triathlon events.
“With a shared heritage in Kona, and an athlete-first approach, Zoot is a trusted brand in the triathlon community. We are looking forward to collaborating with the Zoot team on innovative products for training and racing.”
Doug Vargo, Zoot CEO, said “We are excited to once again be part of the IRONMAN family and are looking forward to providing the incredible IRONMAN athletes with not only the best performing, but also the best looking apparel at these premier triathlon events.”
Shawn O’Shea, Zoot Brand Manager, said “For over 40 years, Zoot has focused on performance-driven apparel, always putting athletes first. As a global partner of IRONMAN, we’re proud to support athletes worldwide with the most innovative gear to help them achieve their personal best.”
www.ironman.com
www.zootsports.com
