Trail running and outdoor manufacturer Mammut has welcomed Matt Kaplan as its new Managing Director of North America, effective November 18, 2024.
With a track record in management and commercial leadership in the outdoor industry, Kaplan will be tasked with driving the acceleration of Mammut’s growth path as a key mountain sports brand in North America.
In his new position, Kaplan will oversee Mammut’s business operations in the United States and Canada.
The company adds that… ‘His expertise in sales leadership, strategic business development and market expansion within the outdoor and action sports sectors will be instrumental in propelling Mammut’s growth in North America, an area which is at the heart of the global brand’s strategic focus.’
Most recently, Kaplan served as Vice President of Sales at Vail Resorts. He also held leadership positions at Outdoor Industry Association (OIA), Timberland, Ibex, and he led Suunto North America under the Amer Sports collection of brands.
“We are beyond excited to welcome Matt to our team,” said Felix Münnich, Chief Commercial Officer at Mammut.
“With his years of experience and leadership in the outdoor sports market, Matt will be critical in driving profitable growth and strengthening our position as a premier mountain sports brand in North America.”
Matt Kaplan said “I am thrilled and honoured to join this remarkable brand with a 162-year legacy that has significantly shaped the outdoor industry. I look forward to collaborating with the global team to elevate Mammut to new heights through exceptional products and unparalleled brand authenticity.”
Kaplan replaces Kris Kuster, who has served as head of North America since 2019. Under Kuster’s guidance, Mammut generated consistent double-digit growth each year. He has chosen to explore new opportunities outside of Mammut.
