Muuvr, the fitness & rewards app, has announced a strategic partnership with Runna, a provider of personalized running plans.
According to the two companies, this new collaboration… ‘aims to enhance the digital running experience for tech-savvy athletes, bringing exclusive rewards, content, training plans, and competitive challenges directly to runners.’
Available for free on iOS and Android, the Muuvr app analyses users’ workout activities via their favourite fitness tracking platforms and devices (including Zwift, Apple Fitness, Fitbit, Garmin and Wahoo) and rewards them with ‘Muuvs’, which can be used to buy sporting goods and services via the Muuvr Marketplace.
The amount of Muuvs earned is based on an algorithm that measures the time, distance and intensity of a workout, benchmarked against every user’s unique activity level. This puts everyone’s Muuvs earning potential on the same level regardless of age, gender or ability.
The Muuvr Marketplace will now feature Runna’s training plans, including 3-, 6-, and 12-month options, alongside a free two-week trial. These plans cater to runners at all levels, providing personalised coaching to help athletes achieve their goals, whether they’re training for a 5k or a marathon.
As part of the partnership, Runna will have a dedicated space within the Muuvr app known as Runna World. This exclusive section will feature a series of products, event news, updates, professional athlete tips, and behind-the-scenes content, creating a direct connection between users and the Runna community.
To further engage the running community, Muuvr will introduce Runna Muuvments. These custom challenges and competitions will mirror the distances of Runna’s training programs, such as 5k, 10k, or half marathon events.
‘Athletes can compete against each other in a fun and interactive way, fostering a spirit of camaraderie and competition that embodies the Runna ethos.’
Runna updates will be integrated into the Muuvr app, providing users with streamlined access to news, event announcements, and motivational content. This integration will aim to keep the community informed and inspired, enhancing their overall running experience.
Jamie Clark, Marketing Manager, Muuvr, said “We are incredibly excited to partner with Runna and bring their world-class training and content to the Muuvr community and runners around the globe.
“This collaboration will give Muuvrs unparalleled access to personalised coaching and engaging challenges, creating a more rewarding and competitive experience. We believe this partnership will inspire athletes to reach new heights in their running journeys.”
