Comprising nine crit riders Ribble Rebellion features a roster of UK, US and European cycling talent. The all-new racing team founded by Ribble Cycles has primary focus of… ‘disrupting the global crit circuit.’
Some of the criterium races already targeted include Redlands LA, Speedweek GA and Armed Forces WA in the USA; Cicle Classic, Lincoln GP and the Crit Nationals in the UK, Legislature Crit & Gastown in Canada; Ras Tailteann and the Kermesse Block in Europe.
“Ribble Rebellion is the next exciting chapter in our long history of cycle racing,” said Andy Smallwood, CEO at Ribble. “Crit racing is fast, furious and exhilarating, where every performance advantage counts. When you have the fastest riders in the world on the world’s most aerodynamically optimised bike you have something very special.
“This is an exciting opportunity to see our bikes race in the world’s biggest crit races, getting our brand in front of millions of cyclists – we saw that with the crowds watching as the Ultra SL R won the UK National Crit Series last year.
“The team has been created around exceptional riders with the ambition and desire to succeed. It’s going to be an amazing year and I can’t wait to see the team fly.”
Joe Laverick, Race Captain at Ribble Rebellion, said “Being part of the team that has put Ribble Rebellion together has been a tremendous opportunity. We have a set of talented individuals and on the road we’ll be racing as one – wanting to do things very differently. That’s what this team is all about. Our goals are quite simple – ride to compete, to podium, to win.”
Ribble Rebellion riders will be armed with Ribble’s aero optimised Ultra SL R bike with a bold, bright design and livery to match. Each individual rider has their own unique rider colour emblazed across their Ribble Ultra aero bars and forks helping to distinguish them from the pack.
In addition to bikes from Ribble, the team’s riders will be wearing and racing with kit from partners HUUB, Mavic and Smith.
