Now underway, and held from August 20-22, some of the world’s top long-distance athletes will cover 250km – between the Swedish islands of Arholma and Landsort – running, swimming, and orienteering in the One Water Race.
With media distribution by A.S,O., and with a US$100,000 prize pool up for grabs, the endurance race takes place non-stop. This is the third consecutive year that One Water Race is being held in the Stockholm archipelago.
‘The purpose of the race is to raise awareness about the urgent environmental threat to our world ocean – which absorbs 30% of the planet’s carbon dioxide emissions – and to highlight Sweden, the Stockholm archipelago, and the critical issue of water.’
Thomas Ogander, founder of One Water Race, said “One Water Race has quickly established itself as the world’s toughest endurance race, and we are already attracting the world’s leading long-distance athletes.
“This year, seven mixed teams with four members each are competing. The teams run, swim, and orienteer non-stop around the clock. We aim to explore human capacity under extreme conditions and what is physically and mentally possible.”
One Water Race is also a media rights property distributed to 190 countries across five continents. The live broadcast is billed as the world’s longest sports live broadcast, following the competitors from start to finish around the clock.
Thomas Ogander continued, “We live in a media-driven world, and through a professional media format with a dramatic 65-hour live broadcast that attracts a global audience, we will both offer incredible drama and draw attention to the urgent environmental threat to our world ocean – which absorbs 30% of the planet’s carbon dioxide emissions.
“One Water Race is a new kind of slow TV, somewhat like the moose migration but with more drama.”
New for this year – all participants will be connected through several sensors that monitor their physical and medical development in real-time throughout the race.
Specialist firm Gymnastik- och idrottshögskolan (GIH) will also conduct cognitive tests during the race and have a mobile blood lab for tests before and after the race.
‘Through a digital platform, One Water Race can monitor and package all data in real-time as medical evidence and create an entirely new viewer experience – giving a unique insight into how the body is affected during the race.’
“What attracts us to One Water Race is the opportunity to study the outer limits of human capacity, both physically and mentally, and to see how this can be utilized in the market,” said Marcus Moberg, Associate Professor in Sports Science and Research Leader at GIH — the Swedish School Of Sport and Health Sciences
