Sports nutrition brand Precision Fuel & Hydration (PF&H) has announced new partnerships with leading online cycling media channel Global Cycling Network (GCN), the Leadville Race Series, and the Classified x Ridley Factory Team.
Precision Fuel & Hydration (PF&H), which works with some of the biggest names in endurance sport, will work closely with its new partners on new initiatives.
This will see PF&H: develop personalised fuelling and hydration strategies for competitors at the six races that make up the Leadville Race Series; supply product and expert advice for epic challenges and events taken on by GCN’s presenters; and provide race nutrition support to the newly formed Classified x Ridley Factory Team, PF&H’s first partnership with a gravel team.
PF&H is led by former elite endurance athlete and sports scientist Andy Blow, who said: “We’re really excited to be working with all of our new partners. At PF&H we have always aimed to work with the best and each of our new partners are leaders in their own fields and are doing amazing work.”
Dan Lloyd, GCN Presenter and former pro cyclist, added “Getting fuelling and hydration right is really important when you’re taking on the sort of challenges we take on at GCN, We’ve seen riders struggle and almost retire from challenges because they didn’t get it right, so this will be really beneficial for all of us. I personally discovered that I was likely overdoing my sodium intake during the Giro d’Italia after getting my sweat tested by Andy at PF&H.”
PF&H is no stranger to the pro peloton. It currently supports Lotto Dstny and Team dsm-firmenich Post NL, as well as being a nutrition brand for many individual riders. This year the team will be expanding its support beyond the road into gravel, making the Classified X Ridley Factory Team its first team partner in the growing world of gravel cycling.
Classified X Ridley will compete in international gravel races including the UCI Gravel World series and Gravel Earth series.
Nick Sannen, Team Manager at Classified x Ridley, said “We’re really excited to be working with Precision Fuel & Hydration, and have been extremely impressed so far with the team’s attention to detail and their dedication to perfecting our riders’ fuelling and hydration strategies so that they can perform at their best when it counts.”
PF&H’s partnership with the Leadville Race Series will also head off-road to support MTB and trail running races. The brand will be be providing its PF 30 Gel to help competitors stay well fuelled in the mountains of Colorado during Leadville Series races.
www.precisionfuelandhydration.com
