Primal, a designer and manufacturer of custom and branded cycling apparel & accessories, has announced its partnership with the National Cycling League (NCL) for the upcoming 2024 season.
US-based professional cycling league, the NCL has chosen Primal as the official apparel supplier for three prominent teams: Denver Disruptors, Miami Nights, and Atlanta Rise.
The NCL, founded in 2022, adds that it… ‘seeks to turn professional cycling into a gender-equal, world-class spectator sport, featuring co-ed teams that compete in a series of professional races across the country, with men and women contributing to the scoreboard equally and prize money also divided uniformly.’
Primal, headquartered in Denver, CO, becomes the exclusive provider of pro-tour premium cycling apparel for the three NCL teams. Primal will design and supply each team with customized training, tour, and racing kits, including distinctive home and away kit designs.
The key product ranges featured in the collaboration are Primal’s Alitios SR Kits, Equinox, and QX5, equipped with Italian made TMF Chamois, fabrics from the mill EFFI PI, and grippers and elastic from MARC. The three team-specific designs will also be available for purchase by cycling enthusiasts and fans through NCL events, races, and online platforms.
“Primal is thrilled to be the official apparel supplier for the NCL and these prominent teams,” said Jessica Lozano, COO at Primal.
“As a female-owned organization with a focus on diversity, equality, sustainability, and community, the NCL is a natural fit for Primal and our core values.
“Cycling is more than a sport, it’s a lifestyle; and our collaboration with the NCL allows us to showcase our commitment to innovation and quality in the cycling community. We look forward to equipping these talented athletes with the best-in-class gear.”
Andrea Pagnanelli, CEO of NCL, said “We are excited to welcome Primal into the NCL family. As a pioneering league in the US, we are dedicated to elevating the sport of cycling; and partnering with Primal aligns perfectly with our vision. Their commitment to excellence and passion for cycling makes them the ideal partner as we enter our next season.”
www.nclracing.com
www.primalwear.com
