The Professional Triathlon Organisation (PTO) has extended its partnership with digital platform specialist We Are Sweet as it aims to expand engagement for its new T100 Triathlon World Tour.
In addition to providing new web technologies and transforming real-time data from race courses, We Are Sweet is set to deepen its collaboration with the PTO across a series of digital projects. This includes integration of the PTO World Ranking System and… ‘continuously enhancing the PTO Stats website through iterative improvements.’
PTO notes that… ‘As a long-standing technology partner of PTO, London-based We Are Sweet has been a key contributor in pushing the boundaries of data innovation and broadcast engagement for triathlon fans – something both parties are prioritising for the T100 Triathlon World Tour in 2024.
‘PTO’s increased investment in athlete technology and on-site timing infrastructure allowed We Are Sweet to merge chip timing, GPS and wearable data to revolutionise live race leaderboards. The industry-leading Second Screen experience offers an unparalleled, real-time insight into triathlon racing for fans and athletes alike, innovation that earned a nomination for the 2024 Sports Technology Awards, standing shoulder to shoulder with giants like the PGA Tour.’
“With We Are Sweet behind us, we’re looking forward to giving triathlon fans more data than ever throughout the 2024 T100 Triathlon World Tour,” said PTO Digital Product Manager, Tom Ballard.
“With such an incredible lineup of athletes, it’ll be fascinating to tell the stories of race dynamics through the data – not just around the podium places, but right down the field as athletes battle for crucial T100 points.
“As the season gains momentum, we’ll continue to add more to our Second Screen environment to level up T100 data and broadcast graphics”
We Are Sweet Co-Founder, Lou Fargeot, added “We are absolutely thrilled to ramp up our collaboration with the PTO. We Are Sweet is excited to bring the vision of transforming triathlon to life and enhance fan engagement through groundbreaking technology.
“Our focus is on crafting digital innovations that will redefine the triathlon experience, introducing features and insights that will elevate the sport.”
www.protriathletes.org
www.wearesweet.co.uk
