As an indication of the growing importance of elite athletes within the world of HYROX, Represent 247 has confirmed the signing of Elite 15 HYROX athlete Michael Sandbach to its athlete roster: TEAM 247.
Represent 247 is the performance extension of British luxury streetwear brand Represent.
The latest signing by Represent 247 aims to build on the brand’s creation of functional and aesthetic products available for high performance. By assembling TEAM 247, the performance-oriented brand is aiming to bring together… ‘a group of world-class athletes who constitute the physical manifestation of the 247 brand.’
HYROX athlete Michael Sandbach joins other TEAM 247 athletes including CrossFit Games athlete Victor Hoffer, HYROX Doubles World Champion, Jake Dearden, and ultrarunner Will Goodge.
Michael Sandbach is the UK’s top HYROX athlete, securing second spot at this year’s HYROX World Championships in Nice, as well as holding the Pro Doubles record, placing him at the pinnacle of indoor fitness racing.
He has been consistently performing at the highest level since his first race in 2021 and was the first British man to break the 60-minute mark in the HYROX Pro division. Sandbach hails from Manchester where he and his family currently live and where Represent was established.
Represent Clothing Creative Director, George Heaton said “Team 247 is the most exclusive athletic collective on earth. We work with the best athletes who embody the mission of dedication and discipline, which are fundamental values at 247.
“Michael Sandbach is a strong example of someone who belongs in the team, he’s an unbelievable competitor, pushing the limits of human performance, who has come to his achievements through repetitive dedication and the will to push through and through.
“Watching his performance under adversity in the 2024 HYROX World Championships I knew we needed to have him on the team and to support him as he looks to go one better this year and claim gold in 2025.”
Michael Sandbach, HYROX Elite 15, and TEAM 247, athlete, said “I’m thrilled to announce that I am joining TEAM 247.
“As an athlete working with a brand isn’t just about support, it’s about a shared vision and belief in where you are going as a team. I am on a journey of daily discipline, hammering my craft to become the best athlete in the sport of HYROX and George and the team at Represent mirror that energy in their drive as a brand. I’m excited to see what our shared passions will produce in the coming months.”
