The Ribble Collective is continuing into 2024 following a first season last year, and now with a wider reach including riders covering road, gravel & triathlon disciplines.
The Ribble Collective is billed as a group of diverse, like-minded riders all sharing a love of cycling. With the support of Ribble, as ‘Privateers’, the Ribble Collective riders are able to set and achieve their own cycling goals across the year.
As well as being brand ambassadors, they will also be putting the Ribble bikes through their paces in the real world providing feedback, gaining support and encouragement from each other and helping to inspire a wider audience to get involved with cycling.
The Ribble Collective will be racing on a mixture of bikes from Ribble’s Ultra SL R, Gravel SL and Ultra Tri bikes.
New additions to the collective are ex-professional road cyclist Kiera McVitty; Gralloch UCI Gravel World Series silver medallist Amelia Mitchell; and Belgian professional road racer (Ribble Rebellion) Ruben Apers who will be joining existing collective riders Maddy Nutt, Joe laverick, Mikey Mottram and Tom Couzins racing on Ribble Gravel SLs. The Ultra SL R and Ultra Tri will be raced by triathletes Lewis Bradley, Dan Dixon and Hugo Milner.
Andy Smallwood, CEO at Ribble, said “The first season proved to be very successful for the collective as we saw our bikes racing across the world in some of the most epic locations generating amazing content, brand awareness and success culminating in the Britich Criterium Series title, a podium in the Earth Gravel Series and multiple riders representing Team GB at the Gravel World Championships in Italy.
“This year is going to be another strong year for the collective with a truly multi-disciplinary line-up as we see world-class triathletes joining the road and gravel mix. We’re all excited to see the riders in action across the globe this year as they inspire and entertain.”
For 2024 the Ribble Collective bikes will share the same paint scheme over all models featuring the prominent Gala Peacock teal across the frame with teal to Odyssey Black fade forks with the abstract Hot Pink flicker design and finished with Hot Pink Ribble decals.
The collective will be in action on and off-road as they compete for national titles and Olympic and world championship qualification, across the year, across the globe at multiple events including UK based races starting at Dirty Reiver, Unbound in the US, The Rift in Iceland, FNLD GRVL and Migration in Kenya.
www.ribblecycles.co.uk/the-collective
