Ribble Cycles has announced the appointment of Sean Hastings as its new Chief Executive Officer, effective July 1, 2024.
Hastings is a seasoned executive and joins from B2C Group, one of Europe’s leading water sports retailers. Prior to that he was Chief Customer Officer at UK clothing retailer River Island, and before that Chief Marketing Officer at Pentland Brands (owner of brands including Speedo, Berghaus, Endura and Ellesse).
The new appointment follows Ribble’s strengthening of its board last year with the appointment of Becks DeNiro as Chair of the company. DeNiro has experience in product-led and brand driven organisations from her time as CEO at Pure Electric and MD of Dyson UK.
Becks DeNiro said “We are absolutely delighted that Sean is joining Ribble as CEO. The business has an exciting future ahead, and Sean’s extensive experience across product, brand and multi-channel retail will be invaluable as we embark on the next phase of our growth journey and lead innovation within cycling.”
Sean Hastings added, “I’m thrilled to be joining Ribble, a business with such deep roots in cycling. I’m looking forward to working with the team, building on the great product offer and taking the brand on the next stage of its growth journey.”
Current CEO Andy Smallwood will transition to a Senior Adviser role, ensuring continuity and strategic support.
Will Pearson, Managing Director at True, Ribble’s majority shareholder, said “We want to thank Andy for everything he has achieved at Ribble over the past seven years. The business is almost unrecognisable from when Andy first joined and is now one of the strongest brands in cycling with a fantastic customer proposition and some of the best, award winning bikes in the world.”
