Rudy Project products are now available through specialist distributor Saddleback for the UK and Ireland.
Founded in 1985 in Treviso, Italy, Rudy Project has established itself as a leader in optics and protection. From its early days of pioneering sport-specific sunglasses to the development of cutting-edge helmets.
The Italian brand is aiming to build upon its heritage and reputation. Saddleback is rolling out UK and Irish distribution from September, with a strong focus on brand building across all channels.
Cristiano Barbazza, CEO of Rudy Project, said “I am excited to embark in this new partnership with Saddleback. Their extensive experience and strong presence in the UK sports market make them the ideal partner to help us expand our reach and reinforce Rudy Project’s position as a leader in performance eyewear and protection.
“I take the chance to extend my sincere thanks to [former distributor] Yellow for their long-standing collaboration and dedication over the years. I look forward to a successful new chapter with Saddleback, bringing our innovative products to even more athletes across the UK and Ireland.”
Richard Mardle, Saddleback Brand Director, said “It’s a huge pleasure to welcome Rudy Project to the Saddleback family.
“Their performance eyewear and protection have been key innovators over the years, and they complement our strong Italian apparel brands in providing head-to-toe performance wear. Our focus will be on rebuilding the strength of the brand in the UK and Irish markets as Rudy Project embarks on a new path of performance innovation in multisport eyewear and helmets.”
www.rudyproject.com
www.saddleback.co.uk
