Following the close of the 2024 Paris Olympics swim events, Speedo has reflected on nine days of swimming that saw just over half (50.3%) of Olympic swimming medals won using Speedo products.
The company noted that… ‘Topping the ‘unofficial brand podium’, the Speedo Fastskin 2.0 was worn in the competition’s most exciting performances which included a Speedo medal count of 75 (29 gold, 23 silver, 23 bronze) and Olympic record performances from multiple Speedo athletes including one world record from China’s Pan Zhanle in the 100m freestyle.’
Sported by no fewer than 170 athletes across the competition, the majority of swimmers competed in Speedo’s latest Fastskin 2.0. The suit was also provided to the brand’s sponsored swim federations including Australia, Canada, Germany and China as well as many swimmers independently choosing to wear Speedo, such as French sensation, Leon Marchand.
Through the National Olympic Committee Uniform Support Programme, Speedo also provided suits and equipment to swimmers from over 30 countries with limited access to swimwear and equipment to ensure they could access the kit they needed.
The company added.. ‘Speedo Fastskin proved once again to be the world’s fastest swimsuit and is the result of four years of innovation. The innovative coating, produced in collaboration with Lamoral space tech delivers unparalleled water repellency to produce a suit that is lighter and provides a feeling of weightlessness in the water.’
Speedo SVP Simon Breckon said “A commitment to progress and innovation is at the heart of the Speedo brand, and we are immensely proud to see over half of Olympic medals won in Speedo suits as well as 16 Olympic records including a world record.
“Our partnerships with our athletes and our federation partners are essential for the growth of the sport, and we hope the performances we’ve seen this year help to inspire the next generation of swimmers to embrace the water and swim more.”
He continued, “With 90 years of relentless innovation and focus, Speedo’s enduring legacy ensures that every swimmer, whether an elite athlete competing on the world stage or recreationally at their local pool can achieve their potential.
“The brand’s current campaign, Go Full Speedo embodies this ethos encouraging more people to dive head first into life’s experiences, embrace the water and swim more.”
