Q36.5, the Italian cycling apparel brand, has inked a partnership deal with Haute Route for the upcoming 2024 multi-day cycling series. This collaboration will be spearheaded by three-time Grand Tour winner Italian cyclist Vincenzo Nibali, who will ride the final stage of the Haute Route Pyrenees this summer.
As part of the new partnership, Q36.5 will outfit all cyclists participating in the 2024 Haute Route events with its Gregarius Pro Jersey, with plans to unveil the new race kit 2024 design in April.
In keeping with Q36.5’s commitment to maintain cyclist’s core temperature at 36.5ºC, the jersey features an aerodynamic design tailored for high-intensity riding, along with proprietary materials sourced within 350km from its Bolzano headquarters. As well as manufacturing, the brand adds that it.. ‘continually optimises its state-of-the-art gear in its Bolzano-based Research Laboratory, ensuring an unmatched fit and performance.’
Q36.5 brand ambassador Vincenzo, who will be riding alongside cyclists at the grand finale of the Haute Route Pyrénées edition this summer. “Having lived and breathed cycling since the age of sixteen, I’m very excited to be ambassador for a brand that invests so much into helping cyclists improve their performance,” Nibali said.
Participants will don the official Q36.5 jersey for the two 2024 Haute Route events: Haute Route Pyrenees (July 1-5, 2024) and Haute Route Alps (August 25-31, 2024).
Including bucket-list climbs made famous by the Tour de France, the events feature scenic landscapes, from the rich Pyrenean views of Pau to Béarn, to the mountain ranges stretching from Megève to Nice.
Haute Route CEO, Eric Conrad, said “We are delighted to be partnering with a brand that so closely shares our values. Haute Route has offered amateur enthusiasts across the world multi-day cycling events since 2011, and shares Q36.5’s commitment to delivering a professional-grade experience.
“From premium hospitality to flawless event management, Haute Route mirrors professional road racing in a way that is accessible to all levels of riders.”
Luigi Bergamo, CEO and Head of R&D at Q36.5, said “Q36.5 is proud to partner with Haute Route France and equip all riders participating in the 2024 edition with the Gregarius Pro Jersey and Summer Cap, enabling them to push themselves to the limit and beyond in the world’s most prestigious amateur bike event.”
www.hauteroute.fr
www.q36-5.com
