PaceUp Media, the PR and communications agency, has been appointed by the Altra 13 Valleys Ultra as its official PR agency. This strategic partnership aims to amplify the 13 Valleys’ presence in the endurance sports community and build upon its status as a leading UK trail running event.
Taking place in the landscapes of the UNESCO World Heritage site of the Lake District National Park, 13 Valleys has quickly become a popular event for trail runners and walkers of all levels. With distances ranging from 22km (2 Valleys) to the full 180km 13 Valleys flagship route, the event offers participants an opportunity to challenge themselves across some of the most scenic and demanding terrains in the UK.
PaceUp Media will lead strategic media outreach and brand activation initiatives for Altra 13 Valleys Ultra and its partners.
Alice Peyredieu, Marketing Manager at Altra 13 Valleys Ultra, said “PaceUp Media’s deep understanding of endurance sports and their connections within the industry make them the perfect fit for the Altra 13 Valleys Ultra.
“We’re excited to work with their team to bring the event to a wider audience and elevate the experience for our participants.”
PaceUp Media’s Founder, Tom Copeland added “We’re thrilled to be partnering with Altra 13 Valleys Ultra. It’s an incredibly exciting time for ultra running, and we look forward to helping elevate brand awareness for this uniquely stunning event right here in the UK.”
www.13valleysultra.com
www.paceupmedia.com
