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British Cycling and SiS in four-year nutrition partnership

British Cycling has confirmed Science in Sport (SiS) as its official sports nutrition partner for the next four years. According to the national governing body, the collaboration with SiS is… ‘designed to fuel cyclists at every level, from grassroots riders to elite athletes.’

SiS will provide its high-performance nutrition products to the Great Britain Cycling Team, supporting over 140 athletes across all seven cycling disciplines. This aspect of the partnership aims to help elite athletes perform at their best on the world stage, including the upcoming LA 2028 Olympic and Paralympic Games.

The agreement also includes the development of new nutrition solutions tailored to help riders optimise their training, racing, and recovery.

British Cycling members will receive exclusive discounts, giveaways, and expert advice to access the same products used by elite athletes. The partnership is aiming to challenge the perception that sports nutrition is only for professionals, providing cyclists at all levels with the tools they need to perform and recover.

Darren Henry, British Cycling’s Chief Commercial Officer, said “We know how valued Science in Sport products are by our members, with many already seeking them out as part of their training and racing.

“Together, British Cycling and SiS are working to challenge the idea that sports nutrition is only for the pros. With early access to new products, behind-the-scenes R&D opportunities, and practical education, this is fuel for everyone.”

Stephen Park CBE, Performance Director for the Great Britain Cycling Team (GBCT), added “At GBCT, we work hard to provide our riders with the best quality support for all their training and nutrition needs; and SiS’s impressive range, performance knowledge and commitment to providing clean and certified products made them the clear choice to support our 140-strong squad on the road to LA.

“We are well-known for being world-leaders in innovation and constantly looking for additional performance gains, so we are incredibly excited to have found in SiS a likeminded collaborator who are keen to develop world-leading nutrition solutions that will support our athletes with fuelling and recovery on their way to gold.”

Dan Lampard, Chief Operating Officer of Science in Sport, said “This unique partnership will embed our nutritional expertise, formulating tailored nutrition and training protocols in the team to deliver success at the LA Olympic and Paralympic Games in 2028.”

www.britishcycling.org.uk
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