The Boston Athletic Association (B.A.A.) has announced that CLIF BAR will serve as the official energy bar of the Boston Marathon presented by Bank of America.
Kicking off a three-year partnership in the lead-up to this year’s 129th Boston Marathon on Monday, April 21, 2025, CLIF BAR has donated 10 race bibs numbers to runners who came within 10 seconds of this year’s qualifier cut-off time.
From April 17-22 – before and during the marathon – CLIF BAR will be activating its energy bar, aptly named The CLIF Bar. A few steps from the finish line at Rosebar Boston, 47 Huntington Ave, Boston, MA 02116, The CLIF Bar is positioned as an ‘all-inclusive destination for all runners’ needs’.
The activation area features exclusive merchandise and community programming – including guided runs, recovery support, race day fuel advice, and bespoke events.
“As one of the most prestigious road racing events on the planet, the Boston Marathon represents the pinnacle of achievement for runners worldwide,” said Nicolas Henault, Senior Marketing Director for CLIF BAR at the brand’s parent company, Mondelēz.
“We are honoured to partner with B.A.A. and help fuel thousands of athletes as they push past personal limits and perform at their best.
“Along with our 30-plus-year heritage of helping powering athletes – most recently with giving race entries to runners who otherwise wouldn’t be able to participate in this year’s marathon – this partnership underscores our deep commitment to helping runners raise their bar every day and joining them in celebration when they achieve what once felt impossible.”
In addition to The CLIF Bar for Boston runners, CLIF BAR is encouraging runners nationwide across the USA, leading up to the Boston Marathon, with a national Raise Your Bar Challenge on Strava. This runs from March 21 to April 21 and will unlock rewards for participants.
CLIF BAR will be at the Bank of America Boston Marathon Expo, on April 18-20, at the Hynes Convention Center, providing products to help runners prepare for race day.
“For more than 130 years, the B.A.A.’s mission has been to promote healthy lifestyles through sports, especially running,” said Jack Fleming, President and CEO of the B.A.A.
“The B.A.A. and CLIF BAR share the same values and focus, helping all athletes, no matter where they are on their running journey, achieve the most they can each and every run. We look forward to showcasing and elevating the power of athletes at the Boston Marathon and all B.A.A. events year-round.”
