Eurobike is strengthening its role as a hub for industry networking, innovation and orientation, with a renewed focus on specialist trade. The trade show organisers are launching the most extensive trade outreach in the show’s history ahead of its return to Messe Frankfurt, Germany on June 25–29, 2025.
More than 5,000 targeted invitations are being sent to bike dealers across Europe in the bike and ecomobility sectors. The initiative is supported by key industry players including BIKE&CO, Bike-Components, Giant, Jobrad, Raymon, Schwalbe and the Verbund Service und Fahrrad (VSF) association.
“Eurobike is the most important international business platform,” said Stefan Reisinger, Managing Director at Eurobike organiser fairnamic. “This is where innovations and trends emerge and where manufacturers prove they are reliable partners for the future.
“We are aware of the currently challenging market situation among retailers, manufacturers and suppliers and want to make our contribution to initiating the industry’s turnaround with Eurobike 2025. Our most important target group of trade visitors are bicycle dealers, for whom we provide networking formats, training opportunities and, last but not least, the chance to experience the latest innovations from around 1,500 exhibiting companies.”
Tailored programme for dealers
Eurobike 2025 will include a specialist programme designed to support retailers. Features include product showcases, training sessions, recruitment opportunities, and digital solutions for business optimisation.
The Eurobike Business Days, from June 25-27, 2025, will include more than 1,000 exhibitors, 100 programme items, and two main stages – the Ecomobility Forum in Hall 8 and the Eurobike Hub in the Portalhaus – offering sessions on market insights, sustainability and innovation.
The 33rd edition of Eurobike takes place on June 25–29, 2025. The first three days (June 25–27) are reserved for trade visitors, followed by a weekend open to the general public (June 28–29).
