Eurobike, the leading international trade fair for the cycling industry, will return to Messe Frankfurt, Germany, from Wednesday to Saturday, June 24–27, 2026, with a new, more compact format.
Organised by Fairnamic, the revised concept shortens the show’s duration, introduces new participation models and strengthens the focus on the B2B segment.
The Sunday element of the show – added in 2022 to target end consumers – has been dropped in favour of a trade-oriented format running from Wednesday to Friday, ending with a Festival Day on Saturday. This change is aimed at reducing exhibitor costs and addressing ongoing economic pressures within the cycling sector.
“Cost pressure is high everywhere and with the shortened duration, adjusted participation conditions and fairly calculated all-inclusive participation formats, we offer the industry the opportunity to position Eurobike sustainably,” said Stefan Reisinger, Managing Director at Fairnamic.
Eurobike 2026 will continue to centre on bicycles and pedelecs, with dedicated space for parts, components and accessories. Halls 11 and 12 will remain home to bike and pedelec exhibitors, while Hall 8 will accommodate brands operating across both cycling and broader ecomobility sectors.
The show will also reactivate the ‘Retail First’ invitation system, enabling exhibitors to invite their key specialist retail partners from Germany and Europe at no cost. Fairnamic said this approach is designed to support both returning and new exhibitors, particularly complete-bike brands seeking more economical ways to attend.
Alongside Eurobike, the inaugural edition of Mobifuture will be introduced as a stand-alone but co-located event in Hall 6. This new format will spotlight light electric vehicles outside the traditional bicycle category – including e-scooters, microcars, commercial electric cargo vehicles and related services. Visitors will include not only manufacturers, but also stakeholders from urban planning, logistics, infrastructure and public administration.
“The relevance of lightweight, compact and efficient ecomobiles is increasing around the globe,” said Martina Rumschick, Head of Brand and Content at Fairnamic. “We see this as the right time for a more independent positioning in addition to the bicycle and pedelec universe.”
Both events will share logistics and infrastructure, and will be accessible with a single ticket. The exhibitor portal for Eurobike and Mobifuture 2026 is now open.
The 34th edition of Eurobike and the first Mobifuture will take place from June 24–27, 2026, at Messe Frankfurt.
