IRONMAN and AG1 have announced an extension of their partnership, which sees AG1 continue as the Official Supplement Partner of the IRONMAN and IRONMAN 70.3 Global Series.
According to a release from IRONMAN, the partnership reinforces a shared commitment to supporting athletes with their foundational nutrition through training and beyond.
As part of the renewed collaboration, AG1 will continue to activate its ‘AG1 Live Aloha Coffee Boat’ at the IRONMAN World Championship in Kona. The company will also provide supplement education across the IRONMAN triathlon ecosystem and offer on-site sampling and experiences.
“We’re proud to extend our partnership with IRONMAN, an organisation that shares our dedication to daily habits, active lifestyles, and embodies the spirit of endurance, resilience, and triumph,” said Meredith Kinsman, Senior Vice President, Brand and Commercial Partnerships at AG1.
Yanni Andreopoulos, Executive Vice President, Global Partnerships for The IRONMAN Group, added that the brand shares their commitment to wellbeing and peak performance, stating that AG1 “plays a vital role in supporting them with foundational nutrition and inspiring healthy habits across the global triathlon community.”
Since joining forces in 2023, AG1 has supported 11 IRONMAN and IRONMAN 70.3 athletes who have achieved results including three IRONMAN World Championship titles and eight IRONMAN World Championship podiums.
Sponsored athletes include:
- 2025 IRONMAN 70.3 World Champion and 2023 IRONMAN World Champion Lucy Charles-Barclay
- 2024 IRONMAN World Champion Laura Philipp
- 2023 IRONMAN World Champion Sam Laidlow
- 2022 IRONMAN World Champion Gustav Iden
- Multi-time IRONMAN World Championship runner-up Kat Matthews
Other athletes working with the nutrition brand include Jackie Hering, Timothy O’Donnell, Daniel Bækkegård, Braden Currie, Menno Koolhaas, and Els Visser
AG1 notes that its flagship product, AG1 Next Gen, is a Daily Health Drink designed to deliver multivitamins, probiotics, antioxidants, and superfoods to support immune and gut health. AG1 is certified by NSF Certified for Sport, a quality and safety certification programme for supplements.
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