Ard Rock, billed as ‘the UK’s biggest mountain bike event and the world’s biggest mountain bike enduro’, has chosen njuko as its registration platform.
Taking place on July 25-27, 2025, Ard Rock is based in the Swaledale area of North Yorkshire. The mountain bike festival weekend combines racing, music, camping, and a community spirit in a picturesque setting. Activities include a pump track, airbag jump, expo, demo rides, kids’ coaching and skills track, street food, and more.
Event registration technology from njuko is used by a number of other UK events such as the London Winter Run, London Triathlon, Scottish6Days, and Swimathon. The platform recently celebrated achieving 4.3 million registrations globally in 2024.
Joe Rafferty from Ard Rock said “2025 marks the first year Ard Rock has partnered with njuko, and their platform has seamlessly handled our unique ticketing requirements to date.
“The onboarding process was smooth, and we’ve been impressed with how intuitive and efficient the system is. As the UK’s leading mountain bike event, demand for Ard Rock 2025 tickets was incredibly high, with many categories selling out within seconds.
“We were confident that njuko’s robust platform could handle this pressure, ensuring a smooth and stress-free experience for our participants.”
Rafferty continued, “At Ard Rock, we manage multiple ticket types for both participants and visitors, each with its own unique rules and processes. njuko’s highly adaptable software enabled us to customise the system to our specific needs while ensuring a seamless and intuitive user experience.”
Scott Overall, Key Account Manager for njuko in the UK, said “Ard Rock is a great event. They used our new Flash Registration feature to manage fast selling of multiple tickets with a short and efficient entry process.
“The rush of traffic was handled with 0 queue waiting time with 1000s landing at once – we look forward to innovating more with Ard Rock in the future”
www.ardrock.co.uk
www.njuko.com
