Built For Athletes, the performance backpack and luggage brand has announced the launch of its new HYROX x Built For Athletes collection for the 2025-26 HYROX season.
As the official backpack and luggage supplier of HYROX Europe (Benelux, DACH, France, Italy, Nordics, Spain, UK & Ireland), the collection aims to deliver functionality, durability, and innovation for both elite competitors and everyday athletes.
Over the past few years, HYROX has grown into a global fitness phenomenon, reporting over 650,000 participants in the 2024/25 season and projecting 1.2 million athletes for the 25/26 season.
The new collection introduces a brand-new 20L Backpack alongside the established 35L Backpack, a redesigned 40L Duffel Bag replacing the previous 60L version, and an updated Crossbody Sling Bag.
Built For Athletes notes that each product has been created with the HYROX community in mind… ‘ensuring athletes have practical, durable, and versatile options to support training, travel, and race day.’
Danny Costello, CEO at Built For Athletes, said “Over the years, our collaboration with HYROX has strengthened, and our bags are now a familiar sight at every event.
“We are committed to supporting athletes with products that meet their rigorous demands while offering style, comfort and long-lasting performance.”
Amy Smith, Head of Account Management and Country Manager UK at HYROX, added “As HYROX continues its global expansion, we are proud to partner with Built For Athletes, a brand that understands the needs of our growing and loyal community.
“This new collection is a testament to our shared commitment to performance, delivering gear that’s as resilient, versatile, and driven as the athletes we serve.”
The HYROX x Built For Athletes 25/26 Collection will be available from the start of the season at all European HYROX events and online through Built For Athletes and HYROX official stores. The collection includes:
- HYROX x BFA 35L Backpack – £159.99
- All-New HYROX x BFA 20L Backpack – £99.99
- HYROX x BFA 40L Duffel Bag – £164.99
- HYROX x BFA Crossbody Sling Bag – £39.99
- HYROX x BFA Keychain – £9.99
www.HYROX.com
www.builtforathletes.com
