Sports nutrition brand Xendurance has announced a new partnership with world-record-holding HYROX athlete Sam Bilbie for the 2025–26 season.
The agreement sees Bilbie join the brand’s new Team XND roster. The announcement arrives ahead of the HYROX Birmingham event at the NEC, UK, which runs from October 22–26, 2025.
Bilbie is the current HYROX Women’s Open world record holder in the 50–54 age group. She set the benchmark time of 1:03:06 in Vienna earlier this year.
She is set to compete in Birmingham in an effort to extend her record-breaking success in the new season.
Jim Peskett, General Manager of Xendurance Europe, noted that Bilbie was a natural fit for the brand’s focus on hybrid athletes. He said “We are thrilled to welcome Sam Bilbie into Team XND.
“She embodies the grit, consistency, and leadership we seek in our athlete family. Her performance history is unmatched, and we look forward to collaborating with her on product development, athlete education, and race performance in the seasons ahead.”
Bilbie stated that the move was key to her training and recovery goals, saying “I’ve long believed that the right nutrition and recovery support can be a game-changer, especially in the demanding world of HYROX.
“Joining forces with Xendurance gives me access to world-class formulas and a team that is deeply invested in endurance excellence. I am excited not only to race at my best, but to share insights and uplift other athletes through this partnership.”
