Israel – Premier Tech (IPT) riders will debut special edition jerseys and hand-painted Factor bikes at the 2025 Tour de France, celebrating a long-term extension of the team’s partnership with the high-performance bike brand.
The new look features a custom jersey designed by Élie Desgreniers of Premier Tech, inspired by Factor’s ‘Never Status Quo’ tagline. It complements the OSTRO VAM Watercolour edition bikes that IPT will ride during the Tour, drawing on an electric pink and signature IPT blue colour palette.
Factor has been the team’s official bike supplier since 2020. The latest agreement marks a shift to a ‘perpetual renewal model’ that aims to reflecti a deeper, long-term collaboration between the two organisations.
Sylvan Adams, IPT owner, stated that Factor is now a “permanent” partner, adding: “IPT is not only a key marketing vehicle for Factor, but also an important element in Factor’s manufacturing, whereby our riders are giving direct feedback to facilitate Factor’s research and development. I believe that Factor produces the fastest and best bikes in the world.”
Kjell Carlström, IPT General Manager, said “Factor’s commitment to world-class bike design and pushing the boundaries has been instrumental in IPT’s success over the last four years, as we saw recently with Jake Stewart’s win at the Critérium du Dauphiné.”
Factor Bikes and Black Inc Founder Rob Gitelis added “There is no greater testing ground than the biggest races in the world, and no better inspiration than seeing our bikes ridden by the best athletes. This partnership is where innovation meets reality, and that’s where Factor thrives.”
www.factorbikes.com
www.israelpremiertech.com
