Jogon, a pioneering initiative tackling sports footwear waste, has been recognised for its work after being shortlisted for two major awards.
The company has been shortlisted in the Sustainability in Sport category at the 2025 Sports Business Awards and nominated for a BBC Green Sport Award 2025 in the Pioneer category. The latter award recognises an individual or organisation that has led the way in sporting sustainability or made a significant impact in the past year.
Jogon’s mission is to keep 1 million pairs of running shoes out of landfill by giving them a second life. The initiative provides a nationwide solution in the UK, where over 33 million pairs of trainers are discarded each year, by collecting unwanted running shoes and distributing them to people in need, both in the UK and internationally.
The Sports Business Awards celebrate achievements across the sports sector, with the Sustainability in Sport category highlighting organisations making a tangible impact on environmental responsibility.
The BBC Green Sport Awards honour those driving positive climate action through sport, recognising projects that showcase innovation, leadership, and measurable results.
Tony Piedade, Founder of Jogon, said “We’re incredibly proud to see Jogon recognised by both the Sports Business Awards and the BBC Green Sport Awards this year.
“These nominations are a testament to the power of collaboration within the sports community. From running clubs to retail partners, all are uniting to help tackle the footwear waste problem. Our mission to stop one million pairs of trainers ending up in landfill is ambitious, but with this growing momentum, we’re proving that positive change is possible.”
The winners of the Sports Business Awards will be announced on Friday, November 28, 2025, at The Brewery, London. The BBC Green Sport Award winners will be revealed on Monday, October 6, 2025.
