Melbourne-based cycling apparel brand MAAP and GreenEDGE Cycling have announced a multi-year partnership. This takes MAAP on to the UCI WorldTour as the official technical supplier to Team Jayco AlUla, Liv AlUla Jayco, and Liv AlUla Jayco Continental Team for the 2025 season and beyond.
The move marks the progression of MAAP’s journey of supporting professional cycling, having previously supported development and continental level teams, such as Trinity Racing and Lifeplus-Wahoo.
Jarrad Smith, co-CEO and co-founder of MAAP, said “Since founding MAAP a decade ago, partnering with GreenEDGE has been a long-held dream of ours.
“We are so proud to be in this position and aim to do everything we can to enable both the men’s and women’s teams to realise their full potential race after race while also serving to inspire a whole new generation of riders coming into the sport.”
Oliver Cousins, co-CEO and co-Founder of MAAP, added “Our collaboration with GreenEDGE perfectly aligns with our vision of propelling the sport forward through a fresh perspective on performance and design.
“Both brands share a relentless drive to push boundaries, and we’re excited to equip these athletes with kit that gives them a performance edge and a distinctive look on the world stage.”
GreenEDGE’s team owner Gerry Ryan said “The GreenEDGE Cycling adventure into the WorldTour as the first Australian professional cycling team has been an incredible journey and the team has expanded in many ways.
“As we prepare to head into our 14th season we are very proud and excited to be collaborating with a world leading Australian brand, MAAP.
“The brand’s drive and spirit is something that fits in very well with our team culture and enabling the brand to step onto the WorldTour stage is something we are very proud of and passionate about. Their fresh approach to cycling apparel will really make GreenEDGE Cycling stand out in 2025, marking an exciting era for both GreenEDGE Cycling and MAAP.”
The 2025 kit has a distinct MAAP aesthetic and incorporates influences from the team and MAAP’s home of Australia and that of co-title sponsor AlUla.
‘Designed to impart a sense of movement and speed, it combines inspirations from nature such as the windswept sands of the Outback and AlUla desert alongside influences from the world of professional cycling such as motion blurred photo finishes and wind tunnel testing.’
