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Pirelli partners with Alpecin-Deceuninck

Pirelli has signed a partnership agreement through 2029 with Belgian World Tour team Alpecin-Deceuninck.

The team’s first event of the season will be the Tour Down Under 2025 in Australia, which will mark the official beginning of the team’s Canyon bikes being equipped with Pirelli tyres. Pirelli products will also be installed on the bikes of the Alpecin-Deceuninck Development team.

For road racing, team bikes will be equipped with the P Zero Race TLR RS tubeless ready tyres. For the cobbled Classics or Strade Bianche, riders will be able to use the ‘all-rounder’ P Zero Race TLR, as well as the Cinturato Gravel tyres, for offroad races. Finally, for Olympic Cross Country and Cross-Country Short Track races, Pirelli will be providing its MTB Scorpion XC line, available in various versions and treads.

The Alpecin-Deceuninck team includes Mathieu van der Poel, Jasper Philipsen, and the 2023 MTB XCC world champion Sam Gaze.

Samuele Bressan, Global Marketing Manager of Pirelli Cycling, said “Pirelli continues growing in the world of high-profile cycling competitions by partnering up with another team of the World Tour circuit. Alpecin-Deceuninck is a high-level, ambitious team that has revolutionised the approach to multidisciplinarity, as it was the first to turn it into a team philosophy.

“This to us is as important as sports results, because it enables us to develop products in all disciplines and with highly technical, experienced athletes. Ranging from road to offroad cycling, whether it’s gravel or MTB, we work with the technicians, mechanics and all athletes of the teams, at every level, to offer them – and as a result all cycling enthusiasts – ever-higher performing tyres.”

Philip Roodhooft, the team’s General Manager, said “We’re proud to partner up with Pirelli. Our technical department showed a lot of enthusiasm after the first testing of the tyres, which later has been confirmed by the riders.

“The quality of the product is the key element, but it’s clear that the reach and solid reputation of Pirelli as a global brand also triggered us. We’re convinced Pirelli can help us performing as we have done in recent years and at the same time offer the improvement we daily look for.”

www.pirellicycling.com