Wearables and fitness tech firm Polar is launching… ‘a brand-new product and category this September.’
The Finland-based company notes that the upcoming Polar wearable… ‘will not only be the brand’s first screen-free wrist device, but it will also be a subscription-free alternative to other health bands and fitness trackers on the market.’
Polar adds.. ‘The new device introduces a fresh, liberating way to stay in tune with your sleep, activity, health, and fitness – without the weight, bulk, or distraction of traditional wearables.
‘By eliminating the need for a screen, this new category of wearables captures accurate insights and data in the background without intruding on users’ daily lives, blending seamlessly into their routines as they go about their day. Users can then check their stats and progress whenever it suits them, staying connected to their sleep, activity, health, and fitness – without it demanding their attention.’
“Our users have been asking for a new kind of wearable – one that puts them in control of their health and fitness right out of the box, without the distractions of screens or the pressure of constant notifications,” said Sander Werring, CEO at Polar.
“What they want is simplicity and freedom: the ability to choose what to track, how to track it, and when – seamlessly, effortlessly, and almost without noticing it’s there.”
This launch is part of Polar’s mission to build a healthier society, by encouraging sustainable progress and daily small improvements for everyone.
Werring continued, “We believe that Polar has the perfect combination of sensors, industry-leading metrics, and scientific research and development to meet this demand, and offer the best personalised guidance on the market. We can’t wait to show it.”
The new Polar Wearable will be launched on September 3, 2025.
www.polar.com/watch-this-space
