zondacrypto, a European digital currency exchange, has named Polish road cyclist Agnieszka Skalniak-Sójka as its latest brand ambassador.
The partnership aims to strengthen the tech firm’s presence in cycling, building on its existing title sponsorship of the Canyon//SRAM zondacrypto team and ambassadorships with other team members, such as Tiffany Cromwell and Katarzyna Niewiadoma.
Agnieszka Skalniak-Sójka is a multi-time Polish National Time Trial Champion and a bronze medallist at the Junior Road World Championships. She is known as a time trial specialist and has been riding for the Canyon//SRAM team since 2023.
Przemysław Kral, CEO of zondacrypto, said “We are so pleased to welcome Agnieszka Skalniak-Sójka to the zondacrypto family, which includes a number of other immensely talented cyclists. Agnieszka’s dedication to her sport, her pursuit of excellence and pushing boundaries, perfectly mirrors our own mission to deliver for our users.”
Agnieszka Skalniak-Sójka said “Becoming a brand ambassador for zondacrypto feels like a perfect fit. I’ve seen firsthand their dedication to the Canyon//SRAM team and wider cycling world, where they are making a tremendous impact.
“I look forward to joining the rest of my team as zondacrypto ambassadors, working to connect the worlds of professional cycling and digital assets.”
This partnership builds on zondacrypto’s continued support of cycling. The company is the official crypto exchange sponsor for several major races, such as Strade Bianche, Milano-Sanremo, Giro d’Italia, and Tour de Pologne, as well as the St Tropez to Monaco Charity Bike Ride.
zondacrypto is also a sponsor of football teams including Bologna FC, Atalanta BC, Parma Calcio, AS Monaco and AS Monaco Basket. Its ambassadors from outside cycling include racing drivers Valtteri Bottas and Arthur Leclerc, and footballers Giorgio Chiellini and Mattia Perin.
