Ribble has partnered with The Bike Fitters to offer a new service that is designed to deliver comfort, performance and convenience for bike customers across the United Kingdom.
A release from Ribble noted that… ‘Recognising that every rider is different, and every Ribble is built to match, this new professional fitting service ensures every new or existing Ribble bike can now be tailored exactly to cyclists’ unique bodies, goals and riding styles.’
Two fitting services are on offer, each one taking place at home, at a time that suits the rider:
- The ‘Complete Fit-Out’ service provides a fully comprehensive, two-stage experience which includes an initial pre-purchase fitting and a follow-up session after delivery of the bike to ensure the fit is precisely tailored to the rider. The Complete Fit-Out service, which includes both sessions, is priced at £350.
- The ‘Bike Fit’ option encompasses a one-off session for cyclists looking to fine-tune their current Ribble setup or confirm their optimal sizing before purchasing a new Ribble bike. The Bike-Fit service starts at under £200, depending on location.
Sean Hastings, Ribble CEO, said “Every rider is different, and every Ribble is built to order. We’re partnering with The Bike Fitters to take that personalisation a step further.
“A proper bike fit can transform how a bike feels. Combine that with a build tailored to your fit, then fine-tuned again once it’s delivered, and you’ve got a bike that really is yours.”
Simon Foy, Founder of The Bike Fitters, added “Ribble is known for its forward-thinking design and commitment to rider performance, so partnering with them is a natural fit.
“At The Bike Fitters, we offer a truly unique service, delivering professional bike fits in the comfort of the customer’s own home. This partnership allows us to bring that level of personalised precision and convenience to even more Ribble cyclists.”
