Event registration specialist RunSignup is embracing artificial intelligence for customer support – with the launch of its first AI chatbot, ‘Ron Synup’.
Currently in beta testing, the new chatbot aims to streamline customer service by providing faster and more accurate responses while delivering smarter insights for customers.
With more than 30,000 events using RunSignup in the endurance registration market, the company recognizes intelligent and efficient customer service is key to support the needs of races and their participants.
“As AI continues to evolve, we see significant potential to enhance the way we support our customers,” said Bob Bickel, Founder and CEO of RunSignup.
“Early results show that Ron Synup is making a positive impact, and we’re excited to refine and expand our AI-driven support capabilities.”
Ron Synup is powered by Freshdesk, RunSignup’s customer support platform, which houses a library of over 300 knowledge base articles. By leveraging these resources, the chatbot can provide instant answers to more common inquiries.
Additionally, the chatbot is continuously monitored and refined based on real user interactions, allowing for specific Q&A enhancements and improved accuracy over time.
Key features include:
- Instant responses to common support queries
- Escalation to human agents when needed
- Ongoing learning and refinement based on user interactions
In 2024, RunSignup’s support team reportedly managed 26,786 tickets and responded to 41,011 customer emails. With ticket volume increasing by 14% in early 2025, the AI chatbot represents a step toward maintaining efficient support as the company continues to grow.
By assisting with frequently asked questions, Ron Synup also allows the support team to focus on more complex inquiries.
Future plans include expanding chatbot availability across additional platforms, experimenting with new AI-driven features, and further refining chatbot interactions to enhance accuracy and customer satisfaction.
“AI offers an exciting opportunity for us to improve the overall customer experience while maintaining the high level of service our users expect,” added Bickel. “We are committed to continually integrating AI-driven solutions to better serve race organizers and participants.”
