Amaury Sport Organisation (A.S.O.), organiser of the Roc d’Azur, has announced Thule as a premium partner of the 2025 edition of the popular cycling event.
The Swedish outdoor brand has previously been an official supplier but will now step up its involvement with an expanded presence at the 41st edition of Roc d’Azur in Fréjus, France, on October 2–5, 2025.
As part of its activation, Thule will operate a 400m² booth in the event village showcasing its latest products. Visitors will be able to explore bike racks, rooftop boxes and tents, child carriers, dog gear, and luggage for both urban and outdoor use. Family-friendly activities will also run throughout the weekend.
For the first time, Roc d’Azur will host Canicross and CaniMTB races, organised in collaboration with Thule ambassador and multi-time world champion Antony Le Moigne, together with the Antibes Canine Club.
Thule will also bring its ‘Adventure Life by Thule’ camp to France for the first time. The camp will be located in Roquebrune-sur-Argens, minutes from the event, and will host 50 vehicles in an olive grove from Friday evening to Sunday morning.
The camp’s all-inclusive Early Bird package is €175 and includes a pitch for up to six people along with activities hosted by Thule ambassadors such as Kilian Bron, Nicolas Fleury and Isabeau Courdurier.
A special bundle will also be offered via the Roc d’Azur website, combining a Thule Foothill rooftop tent with camp access for €1,300, available exclusively to event participants.
The Roc d’Azur will mark the final stop of Thule’s 2025 ‘Adventure Life’ European tour, which has included events in Austria, the UK and Germany.
Founded in Sweden in 1942, Thule designs a wide range of outdoor products and markets them in more than 130 countries. The Roc d’Azur is organised by A.S.O., which also runs events such as the Tour de France, Paris Marathon and Dakar Rally.
