Tapping into its newest recruit’s experience in media relations, sports marketing, and event management, as well as a track record in PR, sports marketing agency Brandwave has welcomed Vikki McGill as its new PR Director.
A release from Brandwave added… ‘As a dynamic PR and communications specialist, Vikki has carved out a fantastic reputation in the sports, fitness, outdoor, and lifestyle sectors. Her career has been defined by leading high-impact campaigns and securing outstanding earned media coverage for globally recognised brands such as On, Thule, Sealskinz, Canyon, Saint Lucia Tourist Board and Qantas.
‘Beyond her professional achievements, Vikki embodies the active lifestyle she champions. Whether running with her crazy Cavapoo, or taking a refreshing outdoor swim, she is always on the move. Her passion for sports and fitness extends to her role as a qualified pre-school gymnastics and swimming coach, inspiring the next generation to embrace movement and to live active lifestyles.’
Based in the UK, Brandwave is a specialist, full-service sports marketing agency. Its remit includes: brand & strategy; creative & digital; PR & comms; and content creation.
Vikki McGill is a PR & communications specialist with experience across health, fitness, travel and outdoor sports/lifestyle brands. A qualified gymnastics coach, she was previously an Account Director at Aspire. Prior to that she worked as PR & Marketing Manager in the tourism sector for AMG.
