Wahoo Fitness has announced its 2025 sponsorship roster, showcasing a commitment to women’s cycling. From 2025 onwards, Wahoo points out that it will only sponsor men’s teams with a women’s counterpart, solidifying its stance on promoting equality and fostering growth in women’s professional cycling.
Wahoo adds that this move underscores a dedication towards levelling the playing field and empowering female athletes on the international stage.
As part of this initiative, Wahoo is launching ‘Embrace Every Moment’, a celebration of the Women’s WorldTour and its athletes. A new video series spotlights the drama of the women’s peloton, towards the premier cycling event of the year: the Tour de France Femmes avec Zwift.
Three teams – Human Powered Health, EF Education-Oatly and Lidl-Trek – will feature in exclusive episodes that delve into the stories behind their Tour de France Femmes journeys.
Embrace Every Moment video release dates:
- Episode 1: Human Powered Health – January 21, 2025
- Episode 2: EF Education-Oatly – February 4
- Episode 3: Lidl-Trek – February 18
Kristen Faulkner, professional rider for EF Education -Oatly, said: “As we start the 2025 season at the Tour Down Under, it’s an ideal time to celebrate how far women’s cycling has come with Embrace Every Moment – and the important work still ahead.
“Some of my happiest moments are when I’m riding, and I want to share that joy with others. From the fans who show up at our races to the young girls who are just getting started on a bike, I hope my teammates and I can inspire more women and girls to embrace the sport of cycling.”
In 2025, Wahoo will support a wide array of women’s teams across all UCI levels, providing its technology, including ELEMNT cycling computers, TRACKR Heart Rate monitors, KICKR trainers, SPEEDPLAY pedals, and its Wahoo X software membership.
Teams Wahoo supports include:
- Women’s UCI WorldTeams: Human Powered Health, Lidl-Trek, Ceratizit-WNT, and more
- Women’s UCI Pro Teams: EF Education-Oatly, Arkéa-B&B Hotels Women
- Women’s UCI Continental Teams: Team COOP-Repsol, among others
Jonathan Vaughters, CEO of EF Pro Cycling, said “We’re excited to renew our partnership with Wahoo, a brand that’s been instrumental in our team’s journey and success.
“At our core, we’re innovators – always challenging limits and redefining what it takes to win – a philosophy we deeply share with Wahoo. Their ecosystem of cutting-edge cycling technology provides seamless integration between indoor and outdoor training, delivering the data we need to evolve and perform at the highest level.
“With the product innovation Wahoo has in store for 2025 and beyond, we’re confident this partnership will help us continue to raise the bar and achieve even greater results.”
Wahoo’s CEO, Gareth Joyce, added “At Wahoo, we believe in creating opportunities for everyone to thrive. By aligning our sponsorship strategy with our values, we aim to elevate women’s cycling to new heights, inspiring athletes and fans alike.
“‘Embrace Every Moment’ captures the spirit of competition and the joy of cycling – a mission we’re proud to lead.”
