INOV8 has partnered with fitness athlete Dani Speegle to develop a new limited-edition footwear collaboration. Speegle, a six-time CrossFit Games athlete and founder of the Girls Who Eat movement, worked with the brand’s designers to create a custom version of the F-LITE MAX training shoe.
The new footwear features a custom colourway and includes Speegle’s name. The collaboration will be officially unveiled this week at the Wodopalooza event, held in Miami, FL.
INOV8, founded in 2003, produces footwear and gear for gym athletes, runners, and hikers. The company has built a footprint in the functional fitness sector, providing performance footwear for gym-based workouts.
Dani Speegle, a winner of the Titan Games and an American Gladiator, said “The F-LITE MAX is my go-to gym shoe for training and always my choice for the competition floor. As part of the legacy relationship I have with INOV8, we are beginning to build upon some unique and different styles that not only reflect my own creative opinion but those of the fitness community and beyond.”
The F-LITE MAX is INOV8’s most popular training shoe and is designed for natural performance during high-intensity training. According to the company, the design is athlete-forged and inspired by elite competitors.
Andy Rowbotham, Training Category Manager at INOV8, said “The limited-edition Dani Speegle F-LITE MAX is such an exciting product. We’ve taken an already hugely popular and innovative shoe and worked closely with Dani to let it take on a new life.”
INOV8 added that it has established a waitlist for the shoe due to expected high demand from the fitness community.
