In the tense build up to the Ironman 2010 World Championships, Zoot, Zipp and SRAM have teamed up to form the KONA STORE, which aims to offer a ‘chill and mingle’ atmosphere.
Located on legendary Ali’l Drive, the Kona Store is positioned as ‘your take a load off, hang with your tribe retail destination.’
On Wednesday 6 October 2010 at 16:00 local time, triathlon fans were able to meet Zoot’s Kona contenders including recent Ironman Syracuse 70.3 winner Sam McGlone, Ironman Cancun 70.3 winner Luke Bell, and Ironman Branson 70.3 winner Kelly Williamson.
To help ensure that spectators are wearing Zoot branded apparel during race week, the three pro triathletes were on hand to sign free Zoot t-shirts.
