Billed as the biggest and best cycle show in the UK, Cycle Show 2010 opened its doors this morning, with celebrity appearances already from Lord Alan Sugar, James Cracknell, Mario Cipollini and Chris Newton.
The show runs over 8-10 October 2010 at Earls Court 1, London. A full list of brands at this year’s show can be found online.
Those on show with a direct relevance, or more closely associated to the triathlon industry include:
2XU, Accelerade, Argon 18, Blue Competiton Cycles, Brooks, Campagnolo, CEEPO, Cinelli, Colnago, Corima, CycleOps, De Rosa, dhb, Easton, Fast Forward Wheels, Felt, Fizik, Focus, FSA, Fusion Sports, Garmin, GU, HED, LOOK, Maxifuel, Met, Norco, Northwave, Oval, Pinarello, POWERbreathe, Primal Wear, Principia, Red Bull Bikes, Ribble Bikes, Ritchey Components, Rudy Project, Science in Sport, Shotz Sports Nutrition, Sigma Sport, Specialized, Speedplay, SRAM, Storck, Sub-4, Sugoi, Time, Timex Ironman, Torq, Trek Bikes, Tri Specific Retul bike fitting, Tri247, USE, Willier, Zipvit Sport Nutrition…
The Cycle Show is also bringing together a host of stars from the world of cycling such as: Mario Cipollini, Chris Newton, Sean Kelly and Rob Hayles.
Meanwhile, the time is drawing near for the Quick Energy Indoor Triathlon at the Cycle Show in association with Johnson Health Tech UK.
Here, competitors get a chance to try Quick Energy – which is billed as ‘the ideal energy supplement for cycling’. Its sugar-free blend of B-vitamins and amino acids ‘provides up to six hours of healthy energy for focus and improved physical performance.’
The Indoor Triathlon will be open to all visitors and includes rowing, cycling and running.






