Sports nutrition company mix1, best known for its All-Natural Protein Shakes and Lean Performance Shakes for pre/post workout, has announced its new 2011 mix1 Performance Advisory Board.
The Performance Advisory Board is led by mix1 founder Dr James Rouse, and is comprised of renowned professional sports trainers Steve Hess and David Page, and registered dietitian and High Performance Triathlon Coach Bob Seebohar.
The board was created to advise mix1 on product development and the creation of educational programs and materials that relate to sports nutrition and training.
“mix1 looks to the Performance Advisory Board as a source of expertise that provides our organisation with cutting-edge sports nutrition knowledge,” said John Burns, mix1 CEO.
“The organic partnership between mix1 and the Performance Advisory Board will allow us to better meet the needs of athletes by providing us with the information we need to create products that allow endurance and high performance athletes everywhere to perform at the highest level.
“The board will also act as a multi-faceted resource for athletes and trainers by providing advice about strength training, endurance training and sports nutrition.”
