Primal Wear, a leading designer and manufacturer of technical cycling apparel, today announced the official relaunch of primalwear.com, which provides access to extensive content of the company’s branded and custom clothing lines.
The redesigned site emphasises Primal Wear’s renewed focus on technical cycling wear, as well as the range of graphic designs the company is known for.
Navigation improvements allow users to easily browse between the company’s 2011 road, mountain, triathlon and lifestyle clothing lines. Primal’s product line growth is reflected with more product content and detailed technology descriptions of proprietary fabrics and chamois designs.
"We have always been known for our bold graphic designs," said Dave Edwards, founder and CEO of Primal Wear.
"Cyclists also want clothing that performs, and during the last few years we’ve made a major effort to develop and offer technically advanced products. The new site emphasises our technical focus and celebrates our company history of great graphic design."
Highlights of the new site include:
• New look and feel
• Comprehensive fit guide for all product categories
• Women’s specific sections
• Downloadable custom design templates
• Photo gallery of custom team kits
• Press room with all new content
• ETeam sign up for exclusive deals, updates and event notifications
• Primal Facebook and Twitter links
• Mobile phone and iPad compatible content
Online order management, which allows shipping and billing of custom kits to individual team members, will be added soon.
Also featured on primalwear.com are links to causes supported by the company such as Bikes Belong, the International Mountain Bicycling Association (IMBA), National Interscholastic Cycling Association (NICA), American Diabetes Association, Denver Children’s Hospital and Trips for Kids International.
"Primal the company, and its website, is a labour of passion for the sport we love," continued Edwards. "We look forward to updating the site with new information on a regular basis, and we hope people will go there and find something they like."
Primalwear.com is the company’s main website for its branded and custom product lines. Cyclists interested in custom clothing only can go directly to primalcustom.com. Both URLs have been completely redesigned.
