AAA Carolina’s Car Care Center, the largest non-franchise automotive maintenance and repair facility operator in the Carolinas, has expanded its partnership with Set Up Events, one of the US nation’s largest producers of triathlon events. The latest deal between the two organisations sees AAA Car Care on board as the title sponsor of the North and South Carolina Triathlon Series.
“We are very excited to be the new title sponsor for the North and South Carolina Triathlon Series,” said Dusty Holcomb, President of AAA Car Care. “We believe in the spirit and passion of the triathlete because it is the same passion that we have at AAA Car Care, to be the absolute best we can be in customer service, automotive expertise and integrity. We love cars, and we are dedicated to helping you make it to the starting line.”
The title sponsorship runs through to 2015 and covers the North Carolina Triathlon Series and Set Up Event’s South Carolina Series presented by Steadman Hawkins. AAA will attend some of the largest events in the North Carolina and South Carolina Series to showcase the car care experience participants and spectators can expect at an AAA Car Care Center.
AAA will also be offering membership specials throughout the season through Set Up’s extensive online and at-event reach.
“We are honoured to have AAA Car Care as the title sponsor of both our North and South Carolina Series,” said Andrew Silbereisen, President of Set Up Events. “AAA Car Care goes above and beyond their sponsorship and is really invested and focused on building relationships with our athletes, and we are looking forward to growing together.”
Registration for all of Set Up Events 2013 races opens on Monday 12 November 2012.
