As part of an on-going effort to increase interaction with trade show exhibitors and retail attendees, Interbike has formed an exhibitor advisory panel made up of 11 executives representing a broad range of manufacturers, suppliers and distributors operating within the international bicycle industry.
The exhibitor advisory panel will meet approximately once every quarter to discuss ways to augment and improve the Interbike experience for exhibitors and retailers for this year’s show and the evolution of future Interbike events as well.
"Each member of the panel was selected for their industry experience and range of product type, with the goal to represent the many perspectives active on the Interbike floor," said Andy Tompkins, Interbike Show Director.
"In addition to the exhibitor advisory panel, we are in the process of assembling independent sales rep and retailer advisory panels and will connect these groups throughout the year to include all of our show participants in the on-going conversation about how we can make the industry’s event better."
The exhibitor advisory panel consists of the following individuals:
• Bill Sternoff, President and founder, Bodyglide
• Chris Holmes, Product Development and Communications Manager, Electra Bicycle Company
• Sandy Nicholls, Marketing Director, Gita Sporting Goods
• Steve Hawley, President, Hawley
• Dave Hostetter, President, Highway Two
• Skip Swain, VP of Sales, Norco Performance Bicycles
• Eric Hawkins, owner, Park Tool Company
• Todd Grant, Director of Sales, Pearl Izumi
• Chuck Hooper, President, Seattle Bike Supply
• Al Budris, President, SIDI America
• David Zimberoff, Global Marketing Director, SRAM Corporation
"Interbike has always been very receptive to exhibitor feedback," said Eric Hawkins of Park Tool. "This advisory panel builds on that process by providing a regular, formal avenue for us to have an open dialogue with the goal to make a great event even better."
The panel’s first meeting is scheduled for 23 February 2011 and will help supplement recommendations and on-going feedback the show receives from industry partners the Bicycle Products Suppliers Association, Bikes Belong Coalition, the National Bicycle Dealers Association, and the industry at large.
The exhibitor advisory panel is the latest in a series of efforts undertaken by Interbike to increase interaction with show stakeholders. Earlier this year, Interbike hired New York-based Harvey Research to survey bicycle retailers and exhibitors to better understand the show from the audience’s perspective.
In addition to its formal outreach efforts, Interbike wants to foster an ‘open door’ policy of communication. Any of the executive, operations and sales team members can be reached by phone or email. To find their contact info, interested parties can visit the Contact Us page on www.interbike.com.
The Interbike 2011 trade-only events begin with OutDoor Demo (September 12-13, 2011 in Boulder City, Nevada), followed by the main Interbike Expo, September 14-16 at the Sands Expo and Convention Center in Las Vegas, Nevada.
